Clemson University Responsible Drinking - radio
Clemson University wanted a responsible drinking campaign to cut down on alcohol-related accidents. We needed an enemy. We positioned the drunk version of each student as their evil twin - someone they could blame for their bad behavior, and created award-winning radio.
"Tara" was named the best pro-bono radio spot of the year at the Radio Mercury Awards. My little sister, Tara, was not so impressed.
"Tara" was named the best pro-bono radio spot of the year at the Radio Mercury Awards. My little sister, Tara, was not so impressed.
Selected Works
Young Lions 2020 GoldWorld Hunger Programme
SmashboxSmashbox
Keys of HopeKeys of Hope
BayerBayer
VisaVisa
GauloisesGauloises
Mars MinisMars
PrudentialPrudential
Humane SocietyHumane Society
Responsible DrinkingClemson University
