Bayer - digital / social / in-store

I was one of two CDs on the Proximity/BBDO team that pitched for the global Bayer digital account and won resulting in many millions of new revenue for the network. This was the campaign we built with a team of about 10 including planners and account.

manifesto film

a few of my favorite executions:

A banner that expands and contracts leading people in a quick meditative session and driving to the platrorm

a banner that connects people to technology that makes the color of their computer's display adapt to the time of day, warm at night and like sunlight during the day.

An app card at counter that connects people to our Aspirin app featuring sound waves vibrating at a frequency proven to reduce headaches.

A stress relief platform built especially for people to go and complain about life. Get it out and feel better. 

Fun, healthful challenges to keep people engaged with the brand and its Treat Yourself Well message

An Alexa or Google skill that sets your home lighting and temperature to facilitate quick recovery from headache.

Replaces stressful ads with something soothing.

App to check the foods you're eating to see if any could be contibuting to headaches.

Our incredible D3M journey map. Working closely with planning who pulled in key research learnings, we identified the barriers to entry along the consumer journey for both consumers and health care providers then based our creative work on real needs at every stage of the journey with the promise of learning and adjusting according to data.