Humane Society - tv / print / activation
How do you get people to spay and neuter their pets? You cast a dog that will hump on command. That's what you do.
How do you get people to spay and neuter their pets? You cast a dog that will hump on command. That's what you do.
When you want your kids to practice safe sex, you have "the talk." When you want to avoid unwanted puppies and kittens, you spay and neuter. It's the only form of birth control they understand.
When you want your kids to practice safe sex, you have "the talk." When you want to avoid unwanted puppies and kittens, you spay and neuter. It's the only form of birth control they understand.
We invited people to our "Sips for Snips" fundraising event via flyers and a humping dog attached to each promoter's leg to tie in with our tv spot.
Our print advertising was designed to look like racy, poorly produced personal ads. Except instead of call girls propositioning you, we featured pets who hadn't been spayed or neutered and were looking for SEX.
The phone lines worked and we created a sexy voice message for each pet inviting the listener to the Sips for Snips fundraising event.
Selected Works
Young Lions 2020 GoldWorld Hunger Programme
SmashboxSmashbox
Keys of HopeKeys of Hope
BayerBayer
VisaVisa
GauloisesGauloises
Mars MinisMars
PrudentialPrudential
Humane SocietyHumane Society
Responsible DrinkingClemson University
